How Do I Sign Up?
Advanced registration is required. You can sign up during the registration process or login to your account to add a workshop to your registration.You attendee login details are in the confirmation email you received after you registered. Still having trouble? Contact Casey Murphy at: firstname.lastname@example.org or 202-792-5801 ext. 103
Nudging the Commute: Behavioral Science and TDM
Sunday, August 4 | 9 a.m.—12 p.m.
Speakers: Dr. Ashley Willans - Harvard Business School | Jessica Roberts - Alta Planning | Larry Filler - AECOM/CTrides | Renata Frantum - Portland Bureau of Transportation | John Knox White - SFMTA
The next major innovation for TDM is behavioral science, which applies both economics and psychology to understand - and change - how people make decisions. Researchers and TDM practitioners are increasingly using behavioral science findings to build a better TDM program.
In this workshop, you'll hear from one of North America's leading researchers about what behavioral science can tell us about why people drive, and why it's so hard to change that behavior. Next, you'll hear from the leading wave of cities and public agencies that are doing original research about how evidence-based "nudges" can get people out of the car, and onto bikes, buses, and walking shoes. Finally, we'll develop a shared industry research agenda, and match make between researchers and practitioners.
Part 1: What Do We Know?
Dr. Ashley Whillans with Harvard Business School will lead this session, unveiling brand-new research on how beliefs and values about time can influence commuting behavior. She'll then lead a discussion about how behavioral science principles explain travel choices and what they suggest for successful "nudges." This will include a discussion of what we don't yet know - where the literature is lacking, and how we can fill that gap.
Part 2: What Are We Learning?
In this roundtable, a panel of public agencies and their research partners will discuss recent and ongoing behavioral science research in the TDM field. They'll discuss their research goals, methods, and findings, focusing on how to effectively work with academic and non-academic research partners. Participating:
- SFMTA, John Knox White - left turn trial and employee transit pass trial
- Portland Bureau of Transportation, Renata Frantum - Bike sharing trial 1 & 2; SmartTrips program trial
- CT Rides, Larry Filler - employer TDM participation trial
- Quick overview of other tests [Jessica Roberts] - Chicago peak transit time shift study, San Jose transit pass trial, Oregon & other market carpooling trials
Part 3: Where Should We Go Next?
Facilitated discussion between researchers and TDM practitioners (everyone in room, not just panelists) about a shared industry behavioral research agenda:
- What are the Big, Urgent Challenges in our industry? How can behavioral science help us respond to them?
- What behavioral science "nudge" concepts are we most excited to try out?
- What opportunities and challenges do new apps and technology present for this type of work?
- How can/should we fund this work? What resources are available to help?
- Preliminary matchmaking between research partners and interested agencies
- What is the role of ACT, TRB TDM Committee, CUTR, and Center for TDM
Sales & Marketing—A Better TDM Program Together
Sunday, August 4 | 9 a.m.—12 p.m.
Speakers: Marie Cox - Business Development Manager | Christy Lee - Digital Specialist, Destination Sales & Marketing Group
This professional development session will connect two vital parts of a TDM program: sales and marketing. It will explore how the two are connected and how professionals can best align the efforts to produce engaged clients and measurable program results. Attendees will have an opportunity to create a marketing strategy and learn marketing best practices for attracting new prospects. Additionally, the presentation will teach TDM professionals how to interpret the marketing results and turn them into actionable outreach strategies. These methods will result in improved client engagement and enhanced programmatic results.
In this professional development course, attendees will learn three primary objectives to create a cohesive TDM sales and marketing team.
- How to build a marketing strategy and incorporate inbound best practices
- How marketing supports sales outreach
- How to create an outreach strategy based on data and marketing
Presentation Skills, Broadway Style!
Sunday, August 4 | 1—4p.m.
Speaker: Kimberly Faye Greenberg, Ripley-Grier Acting StudioWORKSHOP OFF HOTEL PROPERTY | Ripley-Grier Acting Studio, 939 8th Ave, New York, NY 10018
Presenting at a conference and performing on a Broadway stage are two different arenas, yet both audiences can be intimidating. This professional development session will give you the opportunity to learn presentation tips and tricks, the Broadway way. Through traditional acting games in a supportive and nurturing environment, professional actor Kimberly Faye Greenberg and a colleague will create a safe space to explore and inspire you to be your best self in front of a crowd. Gain confidence on stage once you’ve learned proper projection and voice control, identified nervous ticks, and practiced in front of your peers. After that, conference presentations will be a breeze!
Ripley-Grier Studios has served performers of all kinds for over 30 years, and provides New York City’s entertainment community with rehearsal space and holds auditions, in four different locations. Broadway’s finest honed their trade in these rooms. You never know who you might run into!
Meet in the lobby on the 8th floor at 12:30pm to walk to the Ripley-Grier Acting Studio together. The studio is about a 10-15 minute walk from the Marriott Marquis. Join instructors as they lead you through a range of exercises and activities chosen for the TDM performer. The workshop will end at 4:00pm, and everyone can either walk back to the conference hotel or can depart from there. Wear comfortable clothing, and bring your ID, water, snacks, and a sense of fun.
Inspiring Meaningful Behavior Change through Motivational Interviewing
Sunday, August 4 | 1—4 p.m.
Speaker: Cathy Cibor & Hannah Mullin, Alta Planning | Alix Scarborough, Movability
As transportation professionals, we connect people with tools and information that can transform their transportation habits. But we all know one size doesn’t fit all. How do we ensure that our solutions work for individuals and their unique situations? How do we help individuals identify their own personal motivations—or help them overcome the particular barriers they face to changing their habits? This 3-hour interactive training will walk you through the principles and skills of Motivational Interviewing and how they can be applied to effect meaningful transportation behavior change.
What is Motivational Interviewing?
Typically used by public health professionals, Motivational Interviewing is a goal-oriented and participant-centered style of coaching designed to help people change their behavior, from quitting smoking to increasing physical activity. In the context of TDM programs, it can be used to guide someone through the process of finding a transportation solution that works for them. By identifying their own path and building self-efficacy, participants feel more empowered and are more likely to make a change.
What will I learn?
- Understand the principles that make Motivational Interviewing effective in behavior change
- Learn and practice tangible skills for using Motivational Interviewing in your work
- Explore how Motivational Interviewing can be applied to TDM programs and outreach
- Listening Activity
- Principles and Skills Presentation
- Conversation Example
- Skills Worksheets
- Role Playing Scenarios
- Debrief / Putting it into Practice